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AI Video Production Is Here: How Veo 3 is Changing the Game

TL;DR:
Google’s Veo 3 makes it possible to create high-quality videos, complete with sound, from simple text prompts. It’s fast, cost-effective, and opens up loads of new opportunities for brands. At BearJam, we’re exploring how to use it to help our clients make better content, more easily.

The Future Has Arrived (and You Can Type It)

AI video tools aren’t a nice-to-have for the future. They’re here now, and they’re getting seriously good. One of the most exciting developments is Veo 3, Google’s latest tool for generating videos straight from a text prompt.

At BearJam, we’ve always believed in the power of storytelling. So we’re not just interested in AI for the sake of it. We’re interested in how it can help us (and our clients) tell better stories and make great creative, more efficiently.

What Is Veo 3?

Veo 3 is Google’s latest AI video model. Unlike earlier versions, it doesn’t just make silent video clips. It adds ambient sound, music, and even character dialogue that syncs to the visuals.

You just write a prompt like, “A young woman sits at a bus stop at dusk, cars rushing past in the rain. She looks thoughtful as city lights reflect in puddles,” and it turns that into an eight-second video.

It’s like having a little virtual production team ready to go.

Why It Matters

Here’s what makes Veo 3 so useful for creative teams and marketers:

Sound Included

No more fiddling with stock music or adding voiceovers afterwards. Veo 3 includes sound and speech as part of the generation.

Easy Camera Moves

You can ask for different camera angles or movements in your prompt. Want a wide shot, a dolly zoom or a handheld look? Just describe it.

Feels Local

Need your video to feel like it was filmed in Rome, Cape Town or Tokyo? You can generate scenes that feel authentic to a place, without travelling.

Much More Affordable

It’s no replacement for high-end production when you need it, but for certain jobs, this is a fast and cost-effective alternative.

How Brands Are Already Using It

eToro, the global trading platform, was one of the first to try it out. With Veo 2, they made a cinematic spot featuring an over-the-top wedding on the Italian coast. They used voiceover and layered brand elements over AI visuals.

Now with Veo 3, they’ve gone even further. Their latest video includes on-camera dialogue, ambient sounds and more believable scenes, all generated from a prompt.

Another project, Ancestra, was the first AI-made film accepted into the Tribeca Film Festival. It was created entirely using Veo 3, which shows just how much potential the technology has.

How BearJam Is Using Veo

We’re experimenting with Veo 3 to explore new creative formats, speed up production, and test ideas quickly. Here’s how we’re using it already:

  • Storyboarding and concept testing using AI

  • Generating test scenes to show clients

  • Mixing AI clips with filmed footage for hybrid productions

  • Helping clients create content for different audiences or markets more easily

This isn’t about replacing our creative team. It’s about giving them more tools to play with.

What You Can Do Next

If you’re in marketing or brand strategy and wondering how AI could fit into your workflow, now’s a great time to start exploring.

Want to see it in action?
We’d be happy to show you what Veo 3 can do and how we use it alongside traditional production.

Got a campaign coming up?
Let’s chat about how AI could help you scale your content, hit tight deadlines, or try something new.

Final Thoughts

AI video production is already having a big impact. Tools like Veo 3 are making it easier to create more personalised, timely and relevant content, without always needing a big budget or long lead times.

At BearJam, we’re combining creative thinking with smart technology to help our clients stay ahead. If you’d like to explore how this could work for you, we’re all ears.

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