The BearJam Event Content Playbook: Maximise Your Event ROI with Video

Whether you're hosting a panel, sponsoring a talk, or bringing your team together at a creative summit your event is a content goldmine.

At BearJam, we’ve been refining our approach to filming events to go beyond just a highlight reel. We turn moments into a full suite of strategic, versatile content that keeps delivering long after the doors close.

Here’s how we do it - and how you can too.

1. Start with a Sizzle Reel

Your sizzle reel is the fast-cut, high-energy showcase that captures the vibe of your event in under 60 seconds. Think: pace, personality, people. It’s the perfect top-of-funnel content - ideal for LinkedIn, Instagram, internal recaps, or getting more people to come next year. 

Why it works:

• Grabs attention fast
• Feeds social media momentum
• Summarises the event at a glance

2. Capture Short Sound Bites from Speakers

Don’t let your keynote moments disappear into the ether. We capture snappy quotes from your speakers - either during or straight after their session - framed for standalone use on socials or within broader edits.

Why it works:

• Provides high-value thought leadership
• Gives your speakers and event more exposure
• Easy to repurpose across channels

3. Turn Panels into Long-Form Podcasts or Videos

If you’re running a panel discussion, and you definitely should, you’ve already got the perfect setup for a podcast or long-form video. With good mics and clean visuals, we capture the full conversation.  Then there is always the options to cut it into shorter thematic clips for use elsewhere. 

Why it works:

• Extends the life of your event
• Great for nurturing your audience over time
• Adds depth to your content library
• Great for deliverability for new audiences 

4. Don’t Skip the Vox Pops

These quick, informal interviews with attendees are pure magic. They humanise your event, capture real reactions, and bring authenticity that slick branding alone can’t provide.

Why it works:

• Brings more people into content
• Great insight for sponsors or internal teams
• Adds emotional texture to your edits
• More room for additional messaging

The BearJam Difference

We don’t just film your event - we design a content strategy around it. That means every interview, every cutaway, every reaction shot has a purpose. We think in terms of formats, audience journeys, and longevity - not just coverage.

As James Hilditch, our Founder and Creative Producer, put it:

“This isn’t just about documenting. It’s about capturing content that’s instantly useful and strategically valuable to brands. We want to give our clients an event asset pack they can use again and again.”

Ready to Build Your Own Event Content Playbook?

If you’ve got an event coming up and want to turn it into a lasting brand asset - let’s talk. Whether you need full-scale video production or just want a smarter way to repurpose what’s already planned, we can help you capture the moments that matter.

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