We've Been Shortlisted at the AARON Awards
We're thrilled to share that Question Everything has been shortlisted in the Best AI + Human Collaboration category at the AARON Awards.
The AARON Awards are new — this is their inaugural year — and they're already shaping up to be the benchmark for AI-driven creativity in commercial work. Entries came in from 45 countries, and an international jury has been debating what genuinely outstanding AI craft looks like in advertising. We're proud that Question Everything made the cut.
The film was created for Surrey's Office of the Police and Crime Commissioner during Fraud Awareness Week 2025. The brief was a bold one: produce a convincing ethical deepfake of Commissioner Lisa Townsend to show the public, viscerally, just how easily fraudsters can replicate someone's likeness using publicly available information. Using only open-source footage, we trained a custom model, aligned voice and visuals, and built a narrative that made the educational intent impossible to miss. It became the OPCC's most successful piece of content to date.
See the case study here.
The category we've landed in feels like the right one. Best AI + Human Collaboration isn't about replacing creative instinct with technology. It's about what happens when the two work together well. That's been our operating principle from the start. AI changes what's possible in production, but the decisions that make work feel intentional, purposeful, and true to a brief? Those still come from people.
Question Everything is a good example of that balance. We're glad a jury of that calibre agrees.
Winners will be announced at the AARON Awards ceremony on 16–17 April. We'll be watching closely.
Interested in what AI-led production can do for your brand?
