The vlog kicks off with a celebration of BearJam's achievements, winning two Dolphin Trophies at the Corporate Cannes awards. These awards recognize our outstanding work on the Company of Cooks project and our film celebrating Croydon as London's Borough of culture. James also mentions another project's recent win at the Content Awards.
James then delves into YouTube's 2023 Culture and Trends Report, summarising key statistics. Gen Z's increasing identification as video content creators signifies a blending of roles between creators and audiences, shaping video culture. The report also highlights that 90% of viewers consume content from creators across various formats, emphasizing the importance of considering different platforms and formats for content creation. Additionally, 60% of audiences are open to watching content generated by creators using AI, pointing to opportunities for innovation in video content.
The vlog offers a sneak peek into BearJam's ongoing projects through a quick-fire montage of their work.
James concludes by promoting the "Creative Minds" podcast, urging you to listen to the latest episode featuring Sarah Hiraki. They discuss various creative topics and provide insights into TikTok, making it a valuable resource for those looking to enhance their understanding of the platform.