Our workshop will provide you with a clear video content roadmap
Are you struggling to make the most of video across your business?
Our structured process will help you define your ongoing video strategy and enable you to create a compelling content calendar across paid, owned, and earned media aligned to your business objectives.
As part of the process we'll help you explore the kind of video content that is right for your business, from branded content and product ads to thought leadership pieces and influencer collaborations.
You’ll walk away with a well-defined video strategy and content calendar together with a plan to populate your video channels in the most effective and cost-efficient way.
Proven Frameworks
We utilise best practice frameworks such as the traditional marketing funnel and an adapted version of the Hero-Hub-Hygiene mode which are both widely acknowledged for their content effectiveness.
Efficient Resource Allocation
With a proposed content calendar, you'll be able to allocate your resources more efficiently. You'll know exactly what type of content needs to be created, and when, allowing you to optimise your production efforts and take advantage of one production to capture multiple assets.
Expert Facilitators
Our workshop is led by James (CD) and Tristan (Head of Production) both experts with a deep understanding of industry trends and best practices and with extensive experience in video production and content strategy.
BearJam really understood what we were aiming for with our video, plus they are very easy to work with.
YouTube has long been championing the Hero, Hub, Hygiene method for brand video marketing, a framework we value for client work planning. Essentially, it involves dividing branded video content across channels to craft a comprehensive three-part video strategy.
We've also introduced a fourth component, "Hype," to stay current and post various format types beyond the traditional approach.
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