einstein‘s digital revolution.
Building on an ABL campaign, Gravity Road and Smart Energy needed a production company with a strong specialism in creating social content to help bring their creative to life. The brief was to produce three 15-second video assets within different scenarios for use across their social channels. Oh, and they needed to be funny too!
Social First - To ensure the content felt authentic to the social platform it would appear on, we proposed a UGC “selfie” look. Shooting would feel handheld and any cuts would be avoided, opting instead for a consistent single, unedited shot, where possible. The creative also needed to ensure the camera operator was part of the story and had a reason to be capturing the scene.
Comedy - Although the scenarios were amusing, much of the comedy would come from the actors’ performances. To nail this we brought in director Jim Hayton to direct the project. Jim’s experience doesn't just cover comedy but also working with daft costumes and heavy prosthetics. The perfect man for the job.
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