projecting the elements.

the ask.

To ensure IRIS reclaim its crown as the leading solution for UK accountants, with a video to launch IRIS Elements.

the answer.

IRIS Elements does it all, so we created a video with a dash of everything – a compelling presenter, intriguing script and a fresh visual approach that used projection mapping to keep the visuals transforming and adaptable. Set in a stripped-back location with a modern office feel we were able to bring the elements to life through our projections and creative glitches.