Success story
Innovation Squared: Twin Engines
The Ask
Episode 1 – The Twin Engines explores the world of Formula 1, where British engineering and American ambition drive progress in performance, efficiency, and sustainability. Formula 1 is more than a sport—it is a global innovation engine that unites technology, talent, and ambition across the Atlantic.
This episode focuses on Red Bull Racing, at the heart of Britain’s Motorsport Valley, where generations of British engineering expertise continue to shape the future of racing worldwide. The video demonstrates how collaboration between British innovation and U.S. determination is redefining performance.
With insight from Red Bull Racing, X-Trac, and F1 Academy, the episode explores how shared investment, knowledge, and purpose drive progress—from the workshops of Barkshire to the grandstands of three U.S. Grands Prix. Along the way, the film highlights how the sport fuels local economies, inspires new fans, and proves how partnership powers performance.
The Answer
We created a visually dynamic, narrative-driven episode that brings the energy and impact of Formula 1 to life. Combining carefully selected archive footage with bespoke shots at Red Bull Racing’s facilities and race events, the film presents a cohesive and authentic view of the collaboration between British engineering and American ambition.
Sound design enhances the storytelling, incorporating subtle audio cues like engine revs, gear shifts, and tire squeals to reflect the precision and intensity of F1 racing. A compelling voiceover guides viewers through the behind-the-scenes innovations at Red Bull Racing, X-Trac, and F1 Academy, illustrating how shared expertise and investment drive performance, sustainability, and global collaboration.
The result is a modern, engaging, and visually striking episode that explains not just the thrill of racing, but why the partnership between British engineering and American ambition matters for the future of motorsport.
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