Director

Pablo Rivera

Pablo Rivera is a director working across AI and live action. Grounded in 15+ years of live-action commercials and branded storytelling, his practice has expanded into AI-led filmmaking, treating emerging tools as an extension of cinematic craft rather than a replacement for it. Influenced by fashion, sport and hype culture, he makes work that is dynamic, emotionally grounded and visually fresh, helping brands stay current, distinctive and creatively ambitious.