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Tell us what you're working on — we'd love to help bring it to life.
We combine the possibilities of AI with traditional filmmaking craft to create ambitious, broadcast-ready films.
We ground every project in traditional production discipline, from scripting and cinematography, to pacing and post-production.
Our work is always driven by directorial vision and rigour, AI tools simply enhance what we can create.
Every AI brand film is shaped by a director with a proven live-action track record.
Grounded in 15+ years of live-action commercials, Pablo treats AI as an extension of cinematic craft, not a replacement for it. Influenced by fashion, sport and hype culture, he makes work that's dynamic, emotionally grounded and visually fresh.
An award-winning director across the UK, USA, Asia and Australia, Sunil designs end-to-end AI production pipelines himself, drawing on a computer science background. He's directed 300+ commercials for brands including Samsung, Red Bull and Toyota.
You'll know exactly what you're paying for and where your feedback goes at every stage.
We align on your brief, craft the script, and map the exact blend of traditional techniques and AI tools required for your vision.
You approve casting, storyboards and style frames upfront, with control over characters, wardrobe and visual style before production begins.
Our AI artists generate and composite assets across advanced AI tools, directed and supervised by human creative leads.
We handle everything from editing and colour grading to sound design and delivery, ensuring every frame is ready for clearance.
Pick one region or audience first to see how the campaign performs, then decide where you want to take it next.
One production can give you your main TVC, cutdowns and different campaign versions, helping your budget go further.
Already have a media agency? Great. If not, we can introduce you to one of our partners, including Sky AdSmart.
If the campaign works, we can adapt it for new audiences, regions and messages without having to start all over again.
SD Worx
Every project is scoped to your ambition, but below is an approximate guide.
High-concept films with full creative control.
Turnaround 4 to 6 weeks.
AI Brand Films & TVCs start from £20K. The final cost depends on creative complexity, production approach, human performance, VFX and deliverables.
Most films take 4–6 weeks from brief to final delivery. Faster turnarounds are possible depending on the project and deadline.
Yes. Come to us with a brief, an early idea or a finished concept. We can develop the creative or work with your existing agency.
Yes. We can combine AI with real actors, products and live-action footage when that gives us the best creative result.
Yes. We’ve taken AI-led TVCs through Clearcast and build clearance into the production process from the start.
We clear talent, voices, music and other assets for their intended use, including specific AI rights wherever they’re required.
Yes. We can create different lengths, formats, regional versions and new executions without automatically starting the production again.
Yes. We prepare broadcast-ready masters and work with your media agency to get the finished film ready for transmission.
We can't wait to hear about your project.
Tell us what you're working on — we'd love to help bring it to life.
30 min slot. No commitment, just a chat.
We'll respond within a few hours
hello@bearjam.co.ukMon-Fri, 9am-6pm GMT
+44 (0)20 7737 5682