Sunil Thomas

Sunil Thomas is an internationally recognised, award-winning commercial and content director working across the UK, USA, Asia and Australia.

At the forefront of AI-enhanced filmmaking, Sunil designs and executes complete end-to-end AI production pipelines independently. With a background in computer science, he brings deep technical understanding into the creative process—using AI as a cinematic tool to elevate live-action storytelling rather than replace it.

His work prioritises realism and traditional film language, with performance, lighting, camera grammar and editorial rhythm grounded in established filmmaking principles. This approach allows for high-end, visually ambitious work delivered with exceptional speed, flexibility and creative control.

Sunil began his career in television in Sydney, creating promos for broadcasters including SBS and Foxtel, before transitioning into full-time commercial directing at 25. He has since directed over 300 commercials for leading agencies and global brands including Samsung, Red Bull, Visa and Toyota.

Known for his strong visual identity, precise comedic timing and emotionally engaging storytelling, Sunil is valued for his clarity of vision, consistency and collaborative approach.