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8 AI Prompts That Supercharge My Video Production Workflow

 

I’ve always been on the hunt for tools that help me work smarter, not harder. Over the years, I’ve discovered that AI isn’t just a buzzword—it’s a game-changer for creativity, organisation, and efficiency.

One of the most powerful ways I use AI is by crafting prompts to generate ideas, streamline workflows, and elevate my projects.

In this blog, I’m sharing my top AI prompts for video production. These are the ones I return to again and again because they make my work sharper, faster, and more impactful. Whether you’re a producer, director, or creative strategist, these prompts might just change the way you approach your next video.


1. Generating Creative Concepts and Scripts

When starting a new project, I often ask AI for fresh perspectives. A typical prompt might look like:

Prompt Example: "Generate 3 creative video concepts for a [topic, e.g., sustainability]. Include ideas for tone, visuals, narrative structure, and audience engagement."

This is perfect for brainstorming multiple approaches, whether I’m developing a campaign for a brand or exploring new ways to tell a story. AI helps me step outside my usual thought process and explore directions I might not have considered.

Pro Tip: Specify your audience and desired tone to get results that feel tailored and on-brand.


2. Streamlining Video Edits

Editing can be time-consuming, but a clear structure makes all the difference. Here’s an example of a prompt I use:

Prompt Example: "Suggest an edit structure for a highlights video that is quick-paced, inspirational, and includes key elements like vox pops, b-roll, and applause. Organise the flow into clear sections."

Whether it’s a corporate event or a charity ball, this kind of guidance ensures I never miss a key moment and helps keep the pacing consistent.

Pro Tip: Include a list of moments or emotions you want to highlight to help the AI craft a more dynamic structure.


3. Enhancing Storytelling with Narratives

Great videos tell great stories. For voiceovers or interviews, I’ll often use this prompt:

Prompt Example: "Write a compelling voiceover script for a video about [subject]. Focus on [themes, e.g., resilience or community impact], and keep the tone [e.g., conversational or professional]."

This approach has helped me craft narratives that hit the right emotional notes without losing clarity or focus.

Pro Tip: Ask for a hook and a clear call-to-action to frame the script.


4. Developing Branded Aesthetic Ideas

Brand consistency is crucial, and AI helps me refine visual concepts:

Prompt Example: "Suggest a visual theme for a video that incorporates [branding elements, e.g., geometric patterns or specific colours]. Include ideas for titles, transitions, and lower thirds."

This ensures that the final video doesn’t just look great but also feels like an authentic extension of the brand.

Pro Tip: Reference existing materials to align the look and feel.


5. Generating Social Media Content Ideas

Social platforms demand creativity and relevance. AI is great for ideation:

Prompt Example: "Suggest 5 video content ideas for [platform, e.g., TikTok or Instagram]. Focus on [objectives, e.g., increasing engagement] and appeal to [target audience]."

This is especially useful when experimenting with trends or new formats.

Pro Tip: Ask for specific hashtags or platform trends to optimise discoverability.


6. Refining Messaging and Tone

Getting the tone right is critical. Here’s a prompt I use:

Prompt Example: "Rewrite this script to make it [shorter, punchier, more sarcastic, etc.], while keeping the core message intact. Adjust the tone to feel [e.g., light-hearted or professional]."

This is perfect for refining scripts for different audiences or platforms.

Pro Tip: Share an example tone (e.g., a popular ad or video) to help AI match the vibe.


7. Accelerating Animations and Graphics Creation

For projects combining live-action and animation, I often use:

Prompt Example: "Create an animation concept that combines [live-action and animation]. Focus on [specific themes, e.g., storytelling or transitions]. Suggest styles and seamless transitions."

This works wonders for brainstorming creative approaches to dynamic projects.

Pro Tip: Ask for examples of animation styles (e.g., hand-drawn, 3D, or motion graphics) to clarify the look you’re after.


8. Improving Authenticity in Testimonial Videos

To capture authentic moments, I use this prompt:

Prompt Example: "Suggest unscripted interview questions for [type of subject, e.g., employees or customers]. Focus on eliciting authentic responses about [topic]."

This helps create a natural, human-centric vibe that audiences connect with.

Pro Tip: Include follow-up question prompts to dig deeper into personal stories.


AI: The Creative Assistant You Never Knew You Needed

AI prompts have transformed how I approach video production. From ideation to execution, they’ve streamlined workflows, enhanced creativity, and even made client collaborations smoother. The best part? These tools are as versatile as the projects you’re working on—you just need to ask the right questions.

If you’ve never used AI in your video production workflow, I’d highly recommend giving it a try. Start with one of the prompts above, and see how it fits into your process. You might just be surprised by the results.