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8-Step Process for AI Video Production That Delivers Brand Impact

AI video production is transforming how brands create, test, and scale video content. With the right tools and workflow, you can produce cinematic, scroll-stopping content in a fraction of the time and cost of traditional shoots.

This blog outlines a simple but powerful 8-step process to produce high-quality AI video content for brand campaigns, adverts, and social engagement. It includes example prompts, tools to use, and tips for optimising creative output.

What Is AI Video Production?

AI video production refers to the process of using artificial intelligence tools to create scripted, visual, and audio video elements. These tools can generate scenes, characters, movement, voiceover, subtitles, and more. The result is fully produced content without the need for cameras, studios, actors, or long edit timelines.

8-Step AI Video Production Process for Brands

1. Define the Concept and Message

Start with the end goal. Are you launching a product, building brand awareness, or driving conversions? Use AI to help develop angles and hooks.

Prompt Example:

“Give me 10 bold ad concepts to promote a new premium coffee subscription aimed at remote workers. Include humour and emotional triggers.”

Choose a concept with a strong hook. Think surreal, subversive, clever, or cinematic.

2. Write a Modular Script

Keep the script flexible. Break it into short, standalone moments that can be reshuffled or edited into different versions.

Prompt Example:

“Write a 30-second script for a social media ad. Start with a surprising statement, introduce a product, end with a twist.”

Use the script to define character tone, voiceover lines, and visual direction.

3. Create a Shot List

Convert the script into a clear list of shots. Each one should describe what’s happening visually, the setting, the style, and the tone.

Prompt Example:

“Turn this script into a 6-shot storyboard. For each shot, include location, camera movement, lighting, and emotional tone.”

Be specific. AI models don’t understand previous context—each shot needs to stand on its own.

4. Engineer Detailed Prompts

Write rich, descriptive prompts for AI video generation tools. Keep them short but clear.

Prompt Example:

“A wide shot of a young woman in a yellow raincoat, standing in the middle of a neon-lit Tokyo street at night. Slow push-in camera move. Melancholic mood. Cinematic lighting.”

Batch prompts in groups of 5 for consistency and iteration. Avoid quotation marks as they often break subtitles.

5. Generate Shots with AI Tools

Use tools like Google Veo, Runway, or Pika Labs to turn your prompts into animated scenes or short clips.

Expect a low hit rate. You might generate 100 to 300 clips to get 15 to 20 usable ones.

Pro Tip: Save multiple versions of each scene to test tone and pacing during editing.

6. Edit and Assemble the Video

Use editing software such as Adobe Premiere Pro, CapCut, or DaVinci Resolve to build the final cut.

  • Trim and align clips to match the voiceover or rhythm

  • Add music, branding, transitions, and captions

  • Use subtitle tools like Submagic or Descript to enhance clarity and accessibility

7. Test and Refine

Create different versions for different audiences. Use alternative hooks, voiceover options, or edits to discover what resonates best.

Prompt Example:

“Give me 5 new variations of the original voiceover script. Keep the core message but change the opening line for attention.”

AI video production allows fast iteration. Test and learn, then double down on what works.

8. Scale Production with a Creative Partner

Once you’ve nailed the process, scale up. Build a repeatable pipeline for product launches, social series, or campaign refreshes.

If you need expert support, BearJam offers AI-powered video production tailored to brands and agencies. From strategy to scripting, prompt design to final edit, we help you build beautiful, effective content faster and more affordably.

 

Why Brands Are Turning to AI Video Production

  • Faster: Produce in days, not weeks

  • Cheaper: Cost-effective compared to traditional shoots

  • Creative: Try bolder ideas with less risk

  • Scalable: Refresh content easily, test variations quickly

AI video production is ideal for brand storytelling, explainer content, product launches, paid ads, and social series.

Partner with BearJam for AI Video Production

At BearJam, we help brands create smart, strategic, and standout video content using AI. Our end-to-end service includes:

  • Script development and concept ideation

  • AI prompt engineering and video generation

  • Expert editing and sound design

  • Scalable workflows for campaigns and always-on content

Let’s make your brand the one that gets remembered.

Learn more about BearJam's AI Video Production Services. 

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