James Hilditch to Speak at Future of Advertising 2026
We’re excited to share that BearJam’s Founder, James Hilditch, will be speaking at this year’s Future of Advertising event, joining a panel discussion on the role of AI in an evolving production landscape.
The event brings together leaders from across brands, agencies, and production to explore the forces shaping tomorrow’s advertising. You can find more details about the event here:
https://www.a-p-a.net/2026/03/events/the-conversations-shaping-tomorrows-advertising-the-future-of-advertising-2026/

AI Is Reshaping Video Production
As an AI-powered video production agency, BearJam sits at the forefront of a rapidly changing industry. AI is no longer a future concept, it’s actively transforming how content is created, scaled, and delivered.
James will be sharing BearJam’s perspective on what this shift means in practice, particularly across two key areas:
- Generative AI and VFX, which are expanding creative possibilities and enabling high-quality production even on tighter budgets
- AI-powered automation, which is unlocking new levels of scale and efficiency across content production
Together, these forces are redefining what modern video production looks like.
A More Connected Industry
One of the biggest themes James will explore is how AI is accelerating the convergence between brands, agencies, and production partners.
The traditional boundaries between these roles are becoming increasingly blurred. Strategy, creative, and production are no longer linear stages, they are interconnected parts of a more fluid process.
For brands, this means moving away from siloed ways of working and towards more collaborative, integrated approaches to content creation.
Why This Moment Matters
We’re at a pivotal point.
While generative AI is pushing creative boundaries and automation is enabling content at scale, these two worlds haven’t fully converged yet. That tension is where many of the biggest opportunities and challenges lie.
Events like Future of Advertising create space for those conversations to happen, bringing together different perspectives at a time when alignment across the industry has never been more important.
Join the Conversation
If you’re attending Future of Advertising 2026, we’d love to see you there.
And if you’re exploring how AI and video production can work harder for your brand, BearJam is always up for a conversation.