Scaling Personalised, Localised Video with AI: A Brand Marketer’s New Superpower
TL;DR:
AI video tools like Google’s Veo 3 now make it possible to create tailored video content for different locations, audiences and moments—without the high costs and long lead times of traditional production. For marketers, that means smarter, faster, more relevant campaigns. Here’s how.
The Challenge: Scaling Video Without Scaling Cost
As marketers, we’ve all faced the same problem. You want to create content that feels relevant to your audience—different versions for different regions, age groups or campaign moments. But scaling video like that has traditionally meant extra shoots, more edits, more budget and a lot more time.
Now, thanks to AI video tools like Veo 3, that’s starting to change.
A New Way to Scale
Veo 3 generates eight-second video clips with native sound, character dialogue, and cinematic visuals, all from a simple text prompt. You can use it to create videos that are:
- Geographically localised (e.g. “a bustling street café in Paris”)
- Audience-specific (e.g. “a group of uni students watching a football match”)
- Moment-based (e.g. “a back-to-school morning with parents rushing around”)
You don’t need to fly crews around the world or build a hundred different edits. You can generate versions quickly, test what works, and go to market faster.
Four Use Cases Where AI Video Works Brilliantly
- Seasonal Campaigns
Need a video for Valentine’s Day, Ramadan, or a heatwave flash sale? Create one that matches the mood, the weather, or the cultural moment—without waiting for your next shoot window.
- Audience Targeting
Different messages work for different groups. A Gen Z audience wants different energy than an over-50s one. With AI, you can tailor tone, setting, characters and visuals to suit.
- Localisation
Want to run the same ad across Italy, Sweden and South Africa? Now you can create localised scenes that feel natural to each place—without travel or translation headaches.
- Promotional Bursts
Running a 48-hour sale? You no longer need a pre-planned shoot. You can generate video content that matches the offer and timeframe, even if the idea came yesterday.
What to Expect (and What to Watch Out For)
We won’t pretend AI video does everything perfectly yet. There are still some quirks:
- Videos are currently limited to eight seconds (with Veo 3)
- It’s not great at keeping the same character across multiple scenes
- Logos and brand assets usually need to be added in post
But for fast, flexible and relevant creative, it’s an incredibly powerful tool—and getting better all the time.
How BearJam Uses AI Video to Help Brands Scale
At BearJam, we help our clients get the best out of AI tools like Veo 3 by combining creativity with strategy. That means:
- Developing modular content ideas that work across multiple formats
- Writing smart prompts to generate the right visuals and sounds
- Blending AI-generated scenes with filmed footage where needed
- Adding voiceover, brand elements and finishing touches in post
We treat AI as an assistant, not a replacement. It helps us move faster, test more, and stay creatively sharp—while still delivering high-quality content that works.
Want to Try It?
If you’re working on a campaign that needs multiple versions—or just want to explore what’s possible with AI—we’d love to chat.
Whether it’s a one-off experiment or part of a bigger strategy, we’ll help you use the tech smartly and creatively.
