Every AI production
now funds nature recovery
We've partnered with Nature Impact to direct 1% of every AI production budget to verified nature restoration at Kensham Farm, Kent. Built into our pricing from day one.
AI production that gives back to the land beneath our feet
Generative video is powered by data centres that consume vast amounts of energy, placing increasing pressure on the planet. As a production company that uses AI every day, we believe it's our responsibility to take ownership of the resources we use.
Rather than relying on generic carbon offsetting, we've partnered with Nature Impact to invest in something tangible, local, and long-term — a 69-acre nature restoration project at Kensham Farm in Kent you can actually visit and see with your own eyes.
How it works
Built into every AI project
The Nature Impact contribution appears as a transparent line item in your project pricing. It applies to all AI-driven work — generative video, AI-assisted VFX, and compute-intensive production.
One unit at a time
Contributions accumulate across projects until we can purchase a BNG unit from the Kensham Habitat Bank. Each unit represents a measurable area of habitat being restored — lowland meadows, traditional orchards, native woodland, ponds, and more.
Verified and permanent
The project is delivered under the UK's Biodiversity Net Gain framework with a Conservation Covenant secured through RSK Wilding, independently monitored and verified.
Kensham Habitat Bank, Kent
69 acres of ex-arable, low-grade Wealden pasture in Rolvenden, Kent — with woodland shaws, ponds, and an ancient orchard, all being restored. Situated within the High Weald and Romney Marshes National Character Areas, this land holds wonderful potential for reviving biodiversity. The new Conservation Covenant with RSK Wilding secures 170 BNG units across the site.
Tangible. Local. Accountable.
We deliberately chose biodiversity action over generic carbon offsetting. Carbon credits can be abstract, distant, and difficult to verify. Kensham Farm is a real site, in Kent, under a UK-regulated framework — around an hour from London.
Every outcome is independently monitored, measurable, and secured for nature through a Conservation Covenant. You can visit the site, see the progress, and know exactly where your contribution is going.
Delivered under the Biodiversity Net Gain (BNG) framework — part of the Environment Act 2021.
All outcomes are monitored and verified by independent ecologists, not self-reported.
Secured through RSK Wilding, legally protecting the habitats and ensuring long-term restoration.
69 acres in Rolvenden, Kent. A real place you can walk through, not an abstract credit.
This industry is moving fast, and the tools we have access to are extraordinary. The least we can do is make sure the land beneath our feet benefits too.
James Hilditch — Founder & Creative Director, BearJam
What this means for you
Nothing changes about the work we deliver. You get the same high-quality content — with the knowledge that your project is funding real environmental restoration.
Fully transparent
The contribution appears as a clear line item on your quote. No surprises, no hidden costs.
Zero impact on delivery
Same quality, same timelines, same creative standards. The contribution doesn't affect your output.
Annual impact report
We'll publish yearly reports detailing total contributions, supported projects, and measurable outcomes.
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Nature Impact projects are underpinned by a UK-regulated framework, independently verified, and backed by serious science — so you can be confident your contribution is driving measurable environmental change.
