Clearswift wanted to create a short film to highlight its essential USPs to potential audiences. Given the nature of the product, these were very tech-focused.
Inspired by the 3D graphics on the Clearswift website we developed an animation that lifted the lid on the smart and sophisticated systems in place at Clearswift that constantly protected the customer. Taking the viewer on a journey around an efficient hub showing the processes in action and explaining what each one does.
This gave the client a more playful approach and one that is solution-focused, rather than threat-focused. Allowing us to visualise different elements to make the product more relatable.
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