pranksmas.

the ask.

To create a social media-led campaign showcasing the seasonal mischief the elves get up to in a creative and fun way, primarily via Instagram. The Elves were to play a cameo but the piece would be driven by Made In Chelsea’s Sam Thompson and his girlfriend Zara McDermott. 

the answer.

We created a series of videos, some of which feature Sam as the leader of the Elves teaching them his pranking ways and others where he had been pranked by the elves. To give the content an authentic feel we captured everything handheld with a UGC aesthetic. The real challenge was dressing all the rooms in as much Christmas as possible for each scene - but our lovely art department did an excellent job creating the pranks and festive decor!