deliberately different.

the ask.

Tell the story of Featherstone and how they are different to its competitors. Featherstone differentiates itself from the old-fashioned, big, city investment institutions and needed a film that would reflect their open and helpful philosophy

the answer.

Being modern, tech-savvy and self-proclaimed ‘Not Stuffy’, we wanted to avoid the typical jargon so we developed a natural, down-to-earth tone of voice that would appeal to a younger audience.

We added a “behind the scenes” camera angle to show a more authentic and informal side to the film.  This was combined with interview soundbites from the Featherstone team and drone footage of the countryside area where they operate. This provided a stark contrast to the hard lines, stock footage and fast pace you would see from the city-based investment banks. The final film is a personable & friendly yet informative brand film that is true to the Featherstone brand and their ethos.