paisley pear site car charging upgrade.
How can we leverage an event to fill our video content calendar? Osprey, an electric vehicle charging network, were hosting an event to launch a new look charging hub at The Paisley Pear pub - part of a nationwide partnership with Marstons.
The event would be showcasing the hub’s new innovations and design features, many of which vastly improve the level of accessibility.
Primarily an in-person event but Osprey recognised the opportunity to capture some video too.
Our creative team worked with Osprey to understand their audiences and messaging. Based on this, and with knowledge of how the day was structured, we proposed a suite of evergreen videos that could be captured on the event day itself.
- A tour of the charging hub
- Thought leadership pieces with Osprey’s CEO
- A client case-study
- Vox-pop advocacy interviews with customers
- An explainer video with an independent EV Charger assessment agency
- Event wrap video
- A bank of footage ready for future video projects
After researching, scripting and compiling questions it was over to the BearJam producers to plan, organise and run the day. To maximise the shoot the BearJam crew was split into 2 ground units and 1 drone team capturing the footage needed for all the videos.
After the shoot our in-house post-production team handled the editing and animation.
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