delicious recipes with Davina McCall.

the ask.

Philadelphia wanted to show how easy and versatile Philadelphia Light is to use. To do this they partnered with Davina McCall for a series of social content. We were asked to develop the recipes and content for a 6-month campaign. 

the answer.

Our home economist was tasked with developing the recipes which had to be original, delicious and look great on camera. Once these were approved we then developed the scripts - keeping them short so they worked well on social media.

We wanted something the audience would instantly connect with - so instead of a step-by-step recipe video, we focused on the final touches. Whilst including all the ingredients in the shot so the viewer had an understanding of the recipe.

Additionally, we captured the stills after each setup and for the Instagram story content we used a smartphone to give it an authentic look & feel.