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Crafting a brilliant sizzle or showreel video to promote your agency or business is crucial for making a strong impression. Over the years we produced loads of reels for our clients and ourselves. You can see our latest one below;


We've pulled together a short guide for scripting and editing an outstanding showreel:


1. Define Your Objective:

  • Start by clarifying the purpose of your showreel. Is it to showcase your agency's capabilities, highlight specific projects, or demonstrate your creative skills? Knowing your objective is key.

2. Select Your Best Work:

  • Curate a selection of your most impressive projects that align with your objective. Choose a variety of content to showcase your versatility and expertise. Remember, its as much about showing the type of work you want to win too.

3. Create a Compelling Script:

  • Begin with a strong opening that grabs viewers' attention. This could be a memorable quote, a striking visual, or a brief introduction.
  • Keep the script concise and focused. Highlight key achievements, skills, and unique selling points.
  • Don't overdo it. The viewer may only remember 3 messages so focus on the most important ones. 
  • What else can you include? Client testimonials or endorsements can build trust.
  • Conclude with a powerful call to action, urging viewers to contact your agency. It might be useful to script the CTA first. 

4. Organize Your Content:

  • Collect everything and anything. A great editor, like the ones at BearJam, will decide what to use and what to leave out. why not start a folder and collate material over the year!?

5. Pay Attention to Timing:

  • Keep the video duration relatively short, ideally between 1 to 2 minutes. Capture your audience's attention quickly and maintain their interest.

6. Music and Sound Design:

  • Select a soundtrack that complements the mood and tone of your showreel. Ensure the audio quality is top-notch.
  • Use sound effects to enhance the impact of specific visuals or moments.

7. Visual Consistency:

  • Maintain a consistent visual style and colour palette throughout the showreel. This creates a cohesive and professional look.
  • Pay attention to colour correction and ensure all footage looks its best.

8. Showcase Creativity:

  • Incorporate unique and creative elements that reflect your agency's style and innovation.
  • Consider using motion graphics, animations, or other visual effects to make your showreel stand out and help with the storytelling. 

9. Test and Refine:

  • Preview the showreel with a small focus group to gather feedback. Make necessary adjustments based on their input.
  • Ensure that the pacing, storytelling, and messaging are effective.

10. Branding and Contact Information:

  • Include your agency's logo, website, and contact information prominently at the end of the video.
  • Make it easy for viewers to reach out to you after watching.

Bonus Tip - Stay Updated:

  • Keep your showreel current by regularly updating it with your latest and most impressive work. Don't be precious about cutting out old, dated or weaker content. 

By following these steps, you can script and edit a brilliant showreel. Or you could just get BearJam to do it!!