cornwall's little hero.

the ask.

We were asked to bring to life a social-first piece of content that not only promoted Kelly’s Cornish Ice Cream but shone a light on the unsung hero of the whole ice cream process… the humble bumble bee. We spoke to some Cornish locals to get their opinion of the bumblebee.

the answer.

With tongue firmly in cheek, we needed to ensure what we captured felt like simple vox pops whilst also making sure the location felt Cornish but was still close to London! We found a series of backdrops in Kent which were fit for purpose and then we cast our speakers. Some were more naturally cornish than others. Our specialist comedy director Jim Hayton guided the whole process making sure it remained both fun and engaging.