Success story
Escape Convention
The Ask
Our client challenged us to bring a striking AI-generated still billboard to life for their latest car campaign, Escape the Convention. The brief called for a video that could capture the playful yet unconventional spirit of the project, featuring llamas and sheep in a way that would resonate across multiple platforms.
The Answer
Diving into the creative process, our team at BearJam transformed the static AI-generated image into a dynamic cinematic story. We carefully expanded the visual world of the billboard, animating the llamas and sheep to reflect the campaign’s quirky, rebellious tone. To ensure accuracy, we used the client’s 360° still photos of the car, integrating them seamlessly into the video while maintaining the campaign’s playful energy.
From storyboard development to animation and meticulous post-production, we crafted a versatile video that blended playful storytelling with cinematic execution, bringing Escape the Convention to life in a way that stayed true to the campaign’s bold, unconventional energy.
