We are Satipharm.

The ask.

To create a slick explainer video for Satipharm CBD, explaining who they are and what they do.  In particular, the video needed to show how their Gelpell® technology worked and its key benefits.

The answer.

Working with It's Not Rocket Science and within Satipharm’s brand identity, we developed a storyboard that played with the tiny beads within the capsules. They were given energy and set behaviours, leading the viewer through a 2D/3D space, reacting to obstacles, and shifting gravity and light in order to help visualise and communicate the key points, all within a clean, minimalist aesthetic.

Once built we added a layer of sound design to further enhance the project and help convey the feeling of movement. The animation was reformatted for various platforms and delivered in 16:9, 1:1 and a vertical format for social media.