introducing The Gut Health Dr.
Nutrition and wellness platform USANA needed a video to announce its partnership with internationally renowned gut health expert, Dr Megan Rossi. The video needed to be informative and brief, introducing Dr Rossi’s story, her mission and how this aligns with USANA’s values. During this one-day shoot, we needed to capture some additional recipe videos.
To give the video a premium look & feel particular care was given to the lighting and camera movement. For the interview, we mounted the camera on a dolly which allowed us to move towards Megan while she spoke. The b-roll was captured on a jib giving cinematic vertical and horizontal movement.
It was important to Usana to ensure the video felt as much like the style of @theguthealthdoctor’s existing content as possible. To achieve this we incorporated bright and airy lighting and peppered props with pops of bright colours throughout.
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