this world can.

the ask.

Highlight the challenges vendors face and the lack of human interaction experienced by passersby when selling the Big Issue. 

the answer.

We teamed up with The Big Issue Foundation to create a short film following a day in the life of a Big Issue vendor. 

Who better to experience how hard it is to sell The Big Issue than three trainee lawyers? Pushed beyond their comfort zones, the group are challenged to sell the Big Issue magazine on the streets of London. Our small doco-style crew followed the young recruits and their vendor mentors who shared their tips and tricks for making a sale in what proved to be a difficult environment.

As filming unfolded we witnessed the challenges and saw the trainee’s perception shift throughout the day.