people of Marylebone.

the ask.

To showcase Knight Frank’s local expertise in Marylebone, Knight Frank wanted a film that focused on people from the local area. The objective was to showcase the local area and facilities to potential purchasers.

the answer.

Wanting to approach the brief from a different angle, we decided that a more engaging angle on a traditional area film would be to look at the area through the eyes of the people that live and work there. We came up with the concept of the ‘People of Marylebone.’

Working with Knight Frank we identified four characters that reflected the diversity in the occupation of one of London’s best villages. Including retailers, office workers and residents, we were able to showcase the local amenities, transport links and iconic architecture. In doing so, we delivered on the original brief, cementing Knight Frank’s key message of being a local expert, and created a series of interesting, informative videos about the area.