Success story
Cost of Loving Podcast
The Ask
Our client wanted to launch The Cost of Loving Podcast - a limited-edition series exploring love, relationships and dating through a financial lens. The goal was to create content that felt fresh, relatable and unafraid to tackle topics often left unsaid, from debt-free dating to financial honesty, income disparity, difficult money conversations, spotting financial abuse, and the challenges of overspending or underspending in relationships. They needed a bold, conversation-starting podcast that would drive awareness, spark press coverage and position them as a champion of honest, healthy conversations about money and love — all as part of a wider campaign to celebrate financially healthy relationships.
The Answer
We delivered The Cost of Loving Podcast - a thought-provoking, talkable content piece hosted by Married at First Sight dating agent Anna Williamson. Combining light-hearted moments with hard-hitting insights, the series strikes the perfect balance of entertainment and practical advice. Launching with a newsworthy story highlighting the financial pressures of modern dating, the podcast was designed to resonate with diverse audiences and generate shareable headlines. By covering real stories and honest conversations in an authentic, accessible style, we created a powerful asset that invites listeners to rethink how finances shape their relationships, positioning our client at the forefront of this vital conversation
