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As part of the work, Sectorlight were doing to refresh the HB Reavis brand we were asked to develop a video to launch their new corporate identity. Our concept had to showcase their new identity and the services they offer as well as highlight the international reach of the business.
Given the fluid and visually engaging style of the corporate identity, we developed an animation driven by a fast-paced, surprising script that brings together a diverse plurality of real-life employee voices.
We wanted the animation to bring to life the organic adaptability of the HB Reavis logo shapes, along with the crisp line-drawn icons also seen in the new corporate identity. The line-drawn animations illustrated and emphasised the spoken narrative. We storyboarded the animation and wrote a script to match comments provided by a diverse roster of HB Reavis staff. This ensured the VO felt free-flowing, informal and authentic.
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