Work Made Personal

The ask

Landsec believes that great workplaces are about more than just the spaces they provide – they're about creating environments where people thrive. The brief was to bring this belief to life through a compelling brand awareness film that showcased what 'Work Made Personal' looks and feels like. The objective was to demonstrate, through authentic human interactions, how Landsec supports occupiers, employees and communities, creating an emotional connection with audiences while reinforcing the brand's commitment to exceptional service and partnership.

The answer

We developed a concept centred around an authentic hero film that brings Landsec's 'Work Made Personal' proposition to life through real, human moments. Rather than telling audiences what the brand stands for, we focused on showing the everyday interactions that demonstrate Landsec's commitment to creating environments where people can thrive.

Our production approach embraced a fly-on-the-wall documentary style, capturing genuine moments of care and collaboration across the Landsec portfolio. We followed team members as they went above and beyond in their roles – from welcoming visitors and supporting occupiers to solving problems with empathy and expertise. These authentic interactions were woven together with natural soundbites from employees and customers, adding context and reinforcing the personal relationships at the heart of the brand.

The finished film flows seamlessly between locations, creating the impression that these moments are unfolding simultaneously across Landsec's spaces. The result is a warm, polished and premium brand film that celebrates the people behind the service, showcasing how Landsec's thoughtful, personal approach transforms workplaces into environments where businesses, communities and individuals can flourish.

The campaign delivered strong results across LinkedIn, generating 9,634 impressions, 258 likes, 18 reposts and a 5.59% click-through rate. Most notably, it achieved an 8.47% engagement rate, significantly outperforming the global LinkedIn benchmark of 2–3% and exceeding Landsec's own benchmark of 6.5%. These results demonstrate the film's ability to resonate with audiences and successfully communicate the brand's 'Work Made Personal' proposition.