Cost Of Doing Nothing

The Ask

HardSoft needed a 60–90 second mixed-media explainer video that clearly communicates the hidden financial and operational risks of delaying IT investment. The goal was to show how inaction—like sticking with outdated devices—can quietly cost businesses in productivity, security, and support, reframing indecision as a tangible risk. The video needed to educate business decision-makers, simplify complex financial comparisons, and position HardSoft’s leasing solutions as the smarter, more predictable alternative. Designed to be evergreen, visually engaging, and insight-led, the content had to reflect HardSoft’s mission to deliver strategic IT support for modern businesses.

Key objectives included:

• Educating business decision-makers on the hidden costs of delaying IT investment

• Highlighting the long-term impact of outdated technology on productivity and security

• Simplifying complex financial comparisons through clear, visual storytelling

• Positioning HardSoft leasing as the smarter, more predictable alternative

The Answer

We created a 60–90 second mixed-media animation combining stock images, footage, vector graphics, and dynamic data visualisations to bring the risks of IT inaction to life. Clean, flat animation and smooth transitions guided viewers through complex concepts, while animated infographics—charts, sliders, and cost comparisons—made financial and operational impacts instantly understandable.

The narrative followed relatable business personas, including a business owner, finance team, and IT manager, helping the audience connect with the challenges and decisions portrayed. A confident, friendly, and informative voiceover reinforced the message without being overtly salesy.

By blending engaging motion graphics with real-world stock footage and clear data visualisation, the film positioned HardSoft leasing solutions as the proactive, predictable choice for modern businesses. The result is an evergreen, visually striking explainer that educates, persuades, and inspires action.