Success story
The Everything Hunt
The Ask
Ocado wanted to create a standout Easter campaign that would drive awareness of The Everything Hunt while showcasing that Ocado has everything shoppers need for the Easter weekend. The campaign needed to feel social-first and entertaining, using creator-led content to engage adult audiences and encourage attendance at the live activation.
The deliverables required:
- A hero social film featuring creators Louise Boyce and Hannah East.
- A humorous, scripted narrative with platform-native storytelling.
- Seamless integration of Ocado's Easter product range throughout the content.
- Supporting social content, including Instagram Stories and promotional assets.
- Clear promotion of The Everything Hunt event at Crystal Palace Park, driving ticket sign-ups and engagement.
The Answer
We created a creator-led, social-first campaign starring Louise Boyce and Hannah East, using humour and relatable storytelling to reposition Easter as something adults could enjoy too. Through a playful narrative centred around The Everything Hunt, the content seamlessly integrated Ocado's Easter range while driving excitement for the live activation at Crystal Palace Park.
Fast-paced editing, platform-native storytelling, motion graphics, and creator-led comedy ensured the content felt authentic across social channels, while clear calls to action encouraged audiences to attend the event and shop everything they needed for Easter with Ocado.
The results spoke for themselves: over six million views and a sold-out Everything Hunt activation. The campaign successfully drove awareness, generated significant engagement, and ultimately achieved its core objective—selling products by turning social entertainment into real-world action.
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