idea’s drive innovation.

the ask.

To create a dynamic and engaging 30-second TVC which focused on a piece-to-camera delivered by Sachin Dev Duggal, Founder and CEO of Builder.ai.

the answer.

Builder.ai is a technology-driven business, so we wanted to create a modern 3D environment to reflect this. The promo was shot in a green screen studio with the 3D “set” designed and built-in post-production and overseen by our specialist animation director Flock. We animated 2D graphical elements taken from the Builder.ai brand book which floated in the 3D set. These were designed to support the script and highlight the key messages.