Success story
Red Bull Racing Car insights.
the ask.
To celebrate the partnership between ExxonMobil and Aston Martin Red Bull Racing we were asked to produce 8 episodes on various topics relating to F1 and ExxonMobil and Aston Martin Red Bull Racing.
the answer.
We produced a series of 8 videos with each episode highlighting 5 new facts about the new Red Bull Racing F1 car. Videos were viewed via an app, that could be watched when going to a race or following the races at home.
Each video combined a mixture of slick 3D animation, using the car’s CAD drawings as a base plate, and live action footage from Red Bull Racing HQ, track footage and of our presenter - F1 expert: Natalie Pinkham.
