stories behind change - Curtis.
Vitality has a large sponsorship portfolio, which they wanted to utilise for a new brand campaign focused on building awareness and understanding of what positive change and ‘shared value’ means. The key message was around positive change and the benefits of living healthier lives and celebrating and rewarding people who make a positive change. Because positive change is good for everyone.
We work with Vitality’s partners England Netball, park run & This Mum Runs, to bring life to the brand platform. We interviewed potential contributors to ensure we had the best people with the best stories. Each day was carefully planned with questions agreed upon in advance with all parties. We asked the contributors to share not just their own stories but any photos or assets which would help us bring them to life. Each story was told in isolation but needed to be part of the same campaign so we developed a distinctive look and feel for the interviews and edit that we were able to roll out across all the assets.
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