Amazfit - secondary movement.
AmazFit wanted to push its social content in a new direction, with a focus on building brand awareness and brand love in the UK and the rest of Europe. By increasing the interest in Amazfit, improving the brand perception and expanding its social content to focus on value-led content and community building, pushing above and beyond the product.
We found a location where we had access to different terrain for our three key sports - hiking, running and cycling - and invited our cast to get busy. With a dual focus on stills and video, we were able to capture each sport in a variety of setups, all captured over one day. In the end, we adjusted the colouring in the stills and created a series of social first assets.
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