Visions of the Future

The Ask

The Answer

Diving into the creative process, our team at BearJam was inspired by the incredible imaginations of today’s youth. As part of the video strategy we developed for Osprey, this campaign was crafted to work seamlessly across multiple platforms and media touchpoints.

We produced a hero film, Visions of the Future, alongside 16 tailored versions and cutdowns optimised for every major channel — including YouTube, Meta, Osprey’s website, newsletters, and investor decks — to maximise engagement and reach.

We wanted to capture the next generation’s vision of tomorrow, blending their insightful and humorous perspectives with a cinematic touch. From shaping the storyline to delivering a smooth shoot and meticulous post-production, every step was a collaborative effort to bring this vibrant, thought-provoking campaign to life.

This project highlights Osprey’s commitment to sustainability and innovation, and we’re proud that it has been recognised with multiple awards — including EV Marketing/Branding Campaign of the Year at the Electric Vehicle Innovation and Excellence Awards 2024, Best Video Campaign at the International Content Marketing Awards 2024, and the Brand Film Awards 2025.

Impact:

• 1 hero film, 16 versions distributed across all major platforms

• 24.8% increase in website traffic

• 3.1 million people reached

• 6.5 million ad impressions

• 5,000+ direct website visits attributed to video-driven traffic

• Extensive PR coverage amplified the campaign’s impact

• The content will continue to be reused as part of Osprey’s ongoing video strategy

Step into the world of AI with us and see the future through the eyes of young innovators. Together, we’re not just imagining a sustainable future — we’re creating it.